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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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- ad fraud
- ad tech
- Bob Hoffman
- digital marketing
- digital media
- direct marketing
- marketing strategy
- Mark Ritson
- product development
- Simon Sinek
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Daily Archives: Tuesday, 23 January 2018 5:30 pm
The slippery nature of online advertising gets better (or worse) all the time. The latest comes from Confiant’s CTO, Jerome Dangu. Turns out there’s a fake agency holdco of sorts, with 28 fake ad agencies under the Zirconium umbrella. They were … Continue reading →
Back in the early aughts, I remember getting worked up about losing around 5% of the impressions I paid for. In other words, I paid for 100 ads and could only see 95 in the server logs. The usual explanation … Continue reading →