Daily Archives: Tuesday, 23 January 2018 5:30 pm

Zirconium: The Holdco You’ve Never Heard Of

The slippery nature of online advertising gets better (or worse) all the time. The latest comes from Confiant’s CTO, Jerome Dangu. Turns out there’s a fake agency holdco of sorts, with 28 fake ad agencies under the Zirconium umbrella. They were … Continue reading

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Bet Your Ads Aren’t Loading

Back in the early aughts, I remember getting worked up about losing around 5% of the impressions I paid for. In other words, I paid for 100 ads and could only see 95 in the server logs. The usual explanation … Continue reading

Posted in Data, digital marketing, fraud, Media | Tagged , , , , ,