…changes the courses of industries, if not society. Real innovation gives us the lightbulb, Linux, and the Internet.

Real innovation also breaks your company’s current profit model, organizational structure and strategies. Real innovation is also messy, scary and “dangerous” to one’s current job. Real innovation requires us to be bold and to have the courage to do what we believe to be right.

But most of us are content working in the same comfortably consistent way as yesterday, adding features to our beige boxes of mediocrity. And wondering why nobody cares.

Why?