markpilip
-
Recent Posts
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
Twitter Updates
- RT @profgalloway: Sandberg would like to clarify: - FB definitely not consolidating apps in order to prevent breakup - FB *loves* GDPR - Z…/ / 7 hours ago
- @vinny_rinaldi3 TikTok will be a vector for ad fraud the likes of which we’ve never seen. What’s most amazing is ho… twitter.com/i/web/status/1…/ / 7 hours ago
- The last sentence is the best. And, instead of installing a blocker, better to put a Pi Hole on your network. twitter.com/markritson/sta…/ / 7 hours ago
- @sherylsandberg is an outright liar. She just doesn’t want to take the profit hit. #leanin to truth and self-resp… twitter.com/i/web/status/1…/ / 19 hours ago
- @Dr_Draper @AdContrarian I’m going to buy a dozen of each and hand them out. I’ll be the marketing Johnny Appleseed of anti-B.S./ / 21 hours ago
- Two great gifts for your #Marketing graduate this year. They’ll learn more from @Dr_Draper and @AdContrarian than i… twitter.com/i/web/status/1…/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Tag Archives: Integral Ad Science
Ad Fraud Crash Course
It’s relatively easy to educate yourself on advertising fraud. There’s a bunch of good videos from security expertis and, yes ad fraud prevention vendors, about how it works and what you–as an advertiser or agency–might be able to do about it. Continue reading →
Posted in fraud, Marketing, Media, Security
|
Tagged advertising fraud, botnet, bots, digital marketing, display, fraud, Grzegorz Miaskiewicz, Integral Ad Science, malvertising, malware, Michael Tiffany, programmatic, white ops
