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Daily Archives: Tuesday, 18 April 2017 7:30 am
AdTech Beware: The Rise of the Sophisticated Buyer
The sophisticated advertising buyer will be the death of ad tech. Using ad tech by itself doesn’t make you a sophisticated buyer. Continue reading →
Posted in Direct Response, Marketing, Media, Predictions
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Tagged adtech, buying, digital media, Machine Zone, publishers
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Comments Off on AdTech Beware: The Rise of the Sophisticated Buyer
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