Tag Archives: direct response

Ignore “Three Rights” At Your Campaign’s Peril

Posted on Tuesday, 4 April 2017 8:58 am by

I believe in the old “40/40/20” rule of direct response marketing which states that 40% of the performance of a campaign is dependent on the the list, 40% on the offer, and 20% on everything else. You can also think of it as the “Three Rights” which you must do correctly to for successful digital performance marketing campaigns. Continue reading →

Posted in Communications, Direct Response, Marketing, Philosophy, planning, Tactics | Tagged , , , , , , ,

Don’t Hire a Growth Hacker. Hire a Direct Response Marketer Instead.

Posted on Thursday, 7 November 2013 5:01 am by

I’ve had some conversations with clients and prospective clients who think they need a “growth hacker.” I finally did some reading on what a “growth hacker” does and I think Mark Macdonald’s article is one of the readable and rational … Continue reading →

Posted in Direct Response, Marketing | Tagged , ,

Yes, Doc Searls, Direct Marketing *IS* Advertising

Posted on Monday, 7 October 2013 12:20 pm by

Doc Searls, one of the authors of the Cluetrain Mainfesto (excellent book), blew it yesterday in his blog post. In it, he writes of the need of “real” advertising to exorcise the influence of Direct Marketing. It’s direct response, you … Continue reading →

Posted in Direct Response, Marketing, Rants | Tagged , , | 1 Comment