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Tag Archives: Marc Pritchard
P&G eliminated 20% of their most ineffective spend and generated 10% more reach, according to this article in AdWeek. Wait, that doesn’t fit the narrative about digital media. It’s all supposed to be about good, cheap media, reaching the right … Continue reading
Monday, 5 March 2018 5:27 pm
Comments Off on Reduce Spend, Increase Reach? Wait, This Can’t Be Right…
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