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Recent Posts
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
Twitter Updates
- RT @jason_kint: Oh stop, @realDonaldTrump. Enjoy the space launch. There isn’t an ounce of truth to your tweet. None of these orgs publish…/ / 12 hours ago
- RT @jason_kint: The main issue is your overlord goes on national TV to mislead the public and help weaponize public discourse against a com…/ / 12 hours ago
- @benthompson Podcasting is simple. Prattle on with opinions about stuff in front of a mic. Upload it places. Have i… twitter.com/i/web/status/1…/ / 5 days ago
- RT @AdContrarian: Today's Newsletter: TRASH MEDIA AND TRASH TECH createsend.com/t/d-BB9D61A254…/ / 6 days ago
- RT @neilturkewitz: @kylotan The scale issue is deceptive at both ends of the spectrum. If your site is so big that you can’t operate it saf…/ / 6 days ago
- RT @bessbell: If you think a mask takes away your freedom you’re going to HATE a coffin./ / 6 days ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Monthly Archives: July 2014
Creating Interest Through Jargon
If you look at some websites you’d come to the conclusion that some companies believe this theory. I was doing a quick analysis for a client this morning and bumped into a company that clearly subscribes to the theory. As … Continue reading
Posted in Branding, Communications, Marketing
Tagged clarity, communications, corporate jargon, jargon, messaging
2 Comments
The Customer is Right. Usually.
Today Seth Godin clarifies Rule #1 by breaking it into two parts a. the customer is always right b. if that’s not true, it’s unlikely that this person will remain your customer. Part b reminds us that our products should never … Continue reading
Posted in Branding, Customer Care, Marketing, Product Development
Tagged cancellation, Comcast, customer care, Customer Service, Seth Godin
Administrivia Root Cause: The Simple Heuristic
I used to work for a large corporation that required managerial approval to get a corporate Blackberry or to order food or snacks for meetings. Said another way, vice presidents were responsible for assessing the need for $30 worth of … Continue reading
Posted in Leadership, Philosophy
Tagged administrivia, decisions, heuristics, ledership, modeling
Improve Your Content Marketing With One Simple Trick
How do you know if your content marketing is any good? Well, if you’re using the term “content marketing” to describe what you’re publishing, it’s a good sign it probably stinks. If the generic “content” is the best you can … Continue reading
You Can’t Take Vacation, You Say?
The decision to work yourself to death can’t be unmade. The ones you make the decision for won’t be at your funeral. They will be busy replacing you with somebody else. So tell me again why you’re so indispensible that … Continue reading
Posted in Leadership, Philosophy, Update
Tagged Behavior, corporations, leadership, vacation
