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Recent Posts
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
Twitter Updates
- RT @uticacollege: "We cannot stand idly by and let these voices continue to go unheard, for lives to be lost in vain. To be mere spectators…/ / 3 hours ago
- RT @acfou: look at what the community thinks of Pixalate reddit.com/r/adops/commen… https://t.co/GuLShtlHXM/ / 1 day ago
- RT @jason_kint: A subtle but important observation from me on this report. Bloomberg has clearly paid attention to the details (and not all…/ / 1 day ago
- RT @slpng_giants: 🚨UPDATE🚨 According to our count, there are now 530 ADVERTISERS who have joined the #StopHateForProfit campaign and will…/ / 1 day ago
- RT @jason_kint: Journalists like Maria Ressa face death threats and jail for doing their jobs. Facebook must take its share of the blame ht…/ / 1 day ago
- RT @jgksf: Publishers don't need ad tech when context targeting works better: brave.com/npo/ @brave @acfou @infotrust_itega @math…/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: corporate jargon
Creating Interest Through Jargon
If you look at some websites you’d come to the conclusion that some companies believe this theory. I was doing a quick analysis for a client this morning and bumped into a company that clearly subscribes to the theory. As … Continue reading
Posted in Branding, Communications, Marketing
Tagged clarity, communications, corporate jargon, jargon, messaging
2 Comments
New CEO Uses Corporate Jargon. Stock Falls.
Research in Motion Ltd. (RIM) just replaced co-CEOs Jim Balsillie and Mike Lazaridis with Thorsten Heins. I have no idea how well Mr. Heins will do as RIMs CEO, nor have I spent any time exploring his background. But I … Continue reading
Posted in Communications, Organization
Tagged CEO, communications, corporate jargon, gobbledygook, heins, jargon, jim balsillie, mike lazaridis, YouTube
2 Comments
