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Recent Posts
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
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- Ads on blogs Monday, 26 November 2018 9:24 am
Twitter Updates
- RT @ProfByron: @AtomicAdMan The predictive ability of algorithms is very limited. And always will be, bigger computers and more data won’t…/ / 5 hours ago
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- It’s not like @elonmusk hasn’t settled with the SEC over alleged stock manipulation. Nooo.... twitter.com/tomfgoodwin/st…/ / 20 hours ago
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- RT @jason_kint: 🙏🏼 Driving value back out to the principals (advertisers and publishers) is the only real way to shift welfare back to the…/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: corporate jargon
Creating Interest Through Jargon
If you look at some websites you’d come to the conclusion that some companies believe this theory. I was doing a quick analysis for a client this morning and bumped into a company that clearly subscribes to the theory. As … Continue reading
Posted in Branding, Communications, Marketing
Tagged clarity, communications, corporate jargon, jargon, messaging
2 Comments
New CEO Uses Corporate Jargon. Stock Falls.
Research in Motion Ltd. (RIM) just replaced co-CEOs Jim Balsillie and Mike Lazaridis with Thorsten Heins. I have no idea how well Mr. Heins will do as RIMs CEO, nor have I spent any time exploring his background. But I … Continue reading
Posted in Communications, Organization
Tagged CEO, communications, corporate jargon, gobbledygook, heins, jargon, jim balsillie, mike lazaridis, YouTube
2 Comments
