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Recent Posts
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
Twitter Updates
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- RT @acfou: A knowledgeable marketer just made my day - buying direct saves >80% (elim. middlemen) - undisclosed margins, principal trading…/ / 5 hours ago
- RT @jason_kint: “Social media is about 5% of P&G marketing spending, but it’s 150% of our problems. We’re tired of wasting time monitoring…/ / 11 hours ago
- I just reached out to Nick to get one too. @UticaMensHockey @UCPioneers twitter.com/UticaMensHocke…/ / 1 day ago
- RT @jason_kint: Bam. You can’t say this enough times./ / 1 day ago
- RT @jason_kint: Yup, nailed it. And in the honors class we’ll be learning how Google even subsidizes adblock software to unlock more of its…/ / 3 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: corporate jargon
Creating Interest Through Jargon
If you look at some websites you’d come to the conclusion that some companies believe this theory. I was doing a quick analysis for a client this morning and bumped into a company that clearly subscribes to the theory. As … Continue reading
Posted in Branding, Communications, Marketing
Tagged clarity, communications, corporate jargon, jargon, messaging
2 Comments
New CEO Uses Corporate Jargon. Stock Falls.
Research in Motion Ltd. (RIM) just replaced co-CEOs Jim Balsillie and Mike Lazaridis with Thorsten Heins. I have no idea how well Mr. Heins will do as RIMs CEO, nor have I spent any time exploring his background. But I … Continue reading
Posted in Communications, Organization
Tagged CEO, communications, corporate jargon, gobbledygook, heins, jargon, jim balsillie, mike lazaridis, YouTube
2 Comments
