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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @NBCSCapitals: Alex Ovechkin keeps scoring, inching closer to NHL records ift.tt/3DXiF7f/ / 13 hours ago
- The good stuff https://t.co/a4SQEVMLpq/ / 1 day ago
- RT @Ed_Feast: @cemthree @MEmrani @AdContrarian @davetrott “It took millions of years for man’s instincts to develop. It will take millions…/ / 1 day ago
- RT @AdContrarian: Marketing is the profession in which people who have never sold anything explain to people who spend every day selling th…/ / 2 days ago
- RT @CapsYouthHockey: TURKEY TIME!! 🦃 https://t.co/CNp1dGvueK/ / 2 days ago
- RT @CapitalsPR: Alex Ovechkin recorded his third assist of the game, marking his 16th career three assist effort and first since Feb. 15, 2…/ / 2 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: corporate jargon
Creating Interest Through Jargon
If you look at some websites you’d come to the conclusion that some companies believe this theory. I was doing a quick analysis for a client this morning and bumped into a company that clearly subscribes to the theory. As … Continue reading
Posted in Branding, Communications, Marketing
Tagged clarity, communications, corporate jargon, jargon, messaging
2 Comments
New CEO Uses Corporate Jargon. Stock Falls.
Research in Motion Ltd. (RIM) just replaced co-CEOs Jim Balsillie and Mike Lazaridis with Thorsten Heins. I have no idea how well Mr. Heins will do as RIMs CEO, nor have I spent any time exploring his background. But I … Continue reading
Posted in Communications, Organization
Tagged CEO, communications, corporate jargon, gobbledygook, heins, jargon, jim balsillie, mike lazaridis, YouTube
2 Comments
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