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Recent Posts
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
Twitter Updates
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Behavior
Three Simple Reasons Your Marketing Will Fail
You’ve labored mightily at your marketing efforts. Hours of careful thought about marketing objectives, followed by careful analysis of past test results. Then, even more analysis of lists and target audiences, followed by agonized copywriting and creative development. Lastly, double- and … Continue reading
Posted in Communications, Direct Response, Marketing, Philosophy
Tagged Behavior, direct marketing, psychology, rules of thumb
2 Comments
You Can’t Take Vacation, You Say?
The decision to work yourself to death can’t be unmade. The ones you make the decision for won’t be at your funeral. They will be busy replacing you with somebody else. So tell me again why you’re so indispensible that … Continue reading
Posted in Leadership, Philosophy, Update
Tagged Behavior, corporations, leadership, vacation
What happens when everyone is a part-timer?
I’ve tried to live my business life following the adage “If my neighbor doesn’t have a job, sooner or later I won’t either.” I believe that strong communities exist when there is mutual respect, free exchange of ideas (good and … Continue reading
Posted in Behavioral economics, Leadership, Marketing, Media, Philosophy
Tagged Behavior, behavioral economics, Biology, economics, Jobs, Safety, Uber