Tag Archives: Behavior

Three Simple Reasons Your Marketing Will Fail

Posted on Monday, 13 October 2014 6:02 am by

You’ve labored mightily at your marketing efforts. Hours of careful thought about marketing objectives, followed by careful analysis of past test results. Then, even more analysis of lists and target audiences, followed by agonized copywriting and creative development. Lastly, double- and … Continue reading →

Posted in Communications, Direct Response, Marketing, Philosophy | Tagged , , , | 2 Comments

You Can’t Take Vacation, You Say?

Posted on Tuesday, 1 July 2014 10:32 am by

The decision to work yourself to death can’t be unmade. The ones you make the decision for won’t be at your funeral.  They will be busy replacing you with somebody else. So tell me again why you’re so indispensible that … Continue reading →

Posted in Leadership, Philosophy, Update | Tagged , , ,

What happens when everyone is a part-timer?

Posted on Tuesday, 14 January 2014 10:50 am by

I’ve tried to live my business life following the adage “If my neighbor doesn’t have a job, sooner or later I won’t either.” I believe that strong communities exist when there is mutual respect, free exchange of ideas (good and … Continue reading →

Posted in Behavioral economics, Leadership, Marketing, Media, Philosophy | Tagged , , , , , ,