- Your Target Audience Just Got Bigger Thursday, 26 January 2023 9:05 am
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
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Tag Archives: Behavior
Three Simple Reasons Your Marketing Will Fail
You’ve labored mightily at your marketing efforts. Hours of careful thought about marketing objectives, followed by careful analysis of past test results. Then, even more analysis of lists and target audiences, followed by agonized copywriting and creative development. Lastly, double- and … Continue reading
Posted in Communications, Direct Response, Marketing, Philosophy Tagged Behavior, direct marketing, psychology, rules of thumb 2 Comments
You Can’t Take Vacation, You Say?
The decision to work yourself to death can’t be unmade. The ones you make the decision for won’t be at your funeral. They will be busy replacing you with somebody else. So tell me again why you’re so indispensible that … Continue reading
Posted in Leadership, Philosophy, Update Tagged Behavior, corporations, leadership, vacation Comments Off on You Can’t Take Vacation, You Say?
What happens when everyone is a part-timer?
I’ve tried to live my business life following the adage “If my neighbor doesn’t have a job, sooner or later I won’t either.” I believe that strong communities exist when there is mutual respect, free exchange of ideas (good and … Continue reading
Posted in Behavioral economics, Leadership, Marketing, Media, Philosophy Tagged Behavior, behavioral economics, Biology, economics, Jobs, Safety, Uber Comments Off on What happens when everyone is a part-timer?
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