Tag Archives: Behavior

Three Simple Reasons Your Marketing Will Fail

You’ve labored mightily at your marketing efforts. Hours of careful thought about marketing objectives, followed by careful analysis of past test results. Then, even more analysis of lists and target audiences, followed by agonized copywriting and creative development. Lastly, double- and … Continue reading

Posted in Communications, Direct Response, Marketing, Philosophy | Tagged , , , | 2 Comments

You Can’t Take Vacation, You Say?

The decision to work yourself to death can’t be unmade. The ones you make the decision for won’t be at your funeral.  They will be busy replacing you with somebody else. So tell me again why you’re so indispensible that … Continue reading

Posted in Leadership, Philosophy, Update | Tagged , , ,

What happens when everyone is a part-timer?

I’ve tried to live my business life following the adage “If my neighbor doesn’t have a job, sooner or later I won’t either.” I believe that strong communities exist when there is mutual respect, free exchange of ideas (good and … Continue reading

Posted in Behavioral economics, Leadership, Marketing, Media, Philosophy | Tagged , , , , , ,