Tag Archives: Bruce Schneier

OODA Loops for Incident Response, Marketing, and Communication…

Posted on Friday, 14 November 2014 9:53 am by markpilip

Succeeding in cybersecurity means getting inside the other guy’s OODA loop. Good essay by Bruce Schneier. I’ve used the OODA loop (mostly) accidentally and intentionally for years. Here’s how you can apply it to multichannel marketing. Why not “get inside … Continue reading →

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We Need Action, Not Strategy, Said No Security Expert Ever

Posted on Tuesday, 20 May 2014 9:30 am by markpilip

Bruce Schneier’s recent post on Al Qaeda’s efforts to create their own encryption software had me shaking my head. They were making a very fundamental error that a lot of companies also make, even though Al Qaeda isn’t organized in … Continue reading →

Posted in Marketing, Privacy, Security, Strategy | Tagged , , , , , , , | Comments Off on We Need Action, Not Strategy, Said No Security Expert Ever