Tag Archives: Bruce Schneier

OODA Loops for Incident Response, Marketing, and Communication…

Succeeding in cybersecurity means getting inside the other guy’s OODA loop. Good essay by Bruce Schneier. I’ve used the OODA loop (mostly) accidentally and intentionally for years. Here’s how you can apply it to multichannel marketing. Why not “get inside … Continue reading

Posted in Communications, Security | Tagged , ,

We Need Action, Not Strategy, Said No Security Expert Ever

Bruce Schneier’s recent post on Al Qaeda’s efforts to create their own encryption software had me shaking my head. They were making a very fundamental error that a lot of companies also make, even though Al Qaeda isn’t organized in … Continue reading

Posted in Marketing, Privacy, Security, Strategy | Tagged , , , , , , ,