OODA Loops for Incident Response, Marketing, and Communication…

Succeeding in cybersecurity means getting inside the other guy’s OODA loop. Good essay by Bruce Schneier.

I’ve used the OODA loop (mostly) accidentally and intentionally for years. Here’s how you can apply it to multichannel marketing.

Why not “get inside the other guy’s OODA loop” when communicating, particularly in the combative corporate environment? Hmm. Might be more to write about here.

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