Daily Archives: Thursday, 13 November 2014 10:16 am

Rediscovering Direct Mail

I get a kick out of articles like this one. The BBC author appeared surprised that A/B testing for marketing was invented–I’d say perfected–in direct mail. I guess us old dogs are responsible for some “new” tricks after all! Takeaway: … Continue reading

Posted in Direct Response, Marketing | Tagged , , , | 2 Comments