Just when I was about to open a vein over the incessant furor about how Millennials are different, unique and in need of such nonsense as influencer marketing, they’re dead.

Here comes Gen Z (sheesh–will somebody brand the next round of generational crap better?) to mesmerize the marketing magpies. After reading this issue of Ad Age, I can safely predict that the next round of nonsense sold to us under the guise of reaching this “special” group will be even more idiotic than the ad tech and mar tech invented to scam advertisers help us reach Millennials. Heaven help us. Scratch that. Ritson help us!