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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Monthly Archives: December 2011
Graduate School: Where CEOs Become Stupid?
Good post from David Pogue on December 15th about what he learned while teaching a course at Columbia Business School. He was amazed at the complete lack of business understanding by the so-called best and brightest at Columbia’s B-school, one … Continue reading
Posted in Career, Leadership, Organization, Philosophy
Tagged CEO, MBA, organization, profitability
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Verizon Faceplants on $2 Fee
I was puzzled by Verizon’s attempt to sneak in a $2 “convenience fee” for customers who pay online or via phone. Sure, it’s the end of the year and folks are distracted by the holidays, vacations and getting ready for … Continue reading
Posted in Communications, Customer Care, Predictions
Tagged Customer Service, Fees, predictions, Pricing
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The Anti-ROWE
Interesting argument to increase workplace flexibility to keep more mid-level government bureaucrats in the federal government. That’s the wrong way around. The federal government should let the hide-bound mid-level retire and move along and go ROWE. We need the best … Continue reading
Six Trends for Communicators and Marketers
What’s happening now and in 2012 that will impact marketers and communicators? Check out this blog post I wrote for Neustar. Full disclosure: I work for Neustar and the post I link to above was written for Neustar’s corporate blog.
Posted in Communications, Marketing, Predictions
Tagged forecast, Neustar, predictions, trends
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Resolved: Become Awesome in Excel in 2012
My career wouldn’t be what it is without my strength in Excel. I had the good fortune to work for a company that required strong Excel (originally Lotus 1-2-3) skills. You had to become very proficient in spreadsheets and analysis … Continue reading
Publicity First Doesn’t Work Anymore
Louis CK’s recent direct-to-Internet video success teaches us something that most companies don’t get, or don’t want to get. It’s not about publicity anymore. The press release or the advertising campaign shouldn’t be the first thing you think about. Sure, … Continue reading
Kill Gobbledygook With Fire and Better Writing
Nothing muddies communication more than gobbledygook and business jargon. Say what you mean and you are more likely to be understood. There’s no excuse for using long words and complex sentence construction. If you seek to be understood, then write … Continue reading
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