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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Daily Archives: Friday, 16 December 2011 9:23 am
Publicity First Doesn’t Work Anymore
Louis CK’s recent direct-to-Internet video success teaches us something that most companies don’t get, or don’t want to get. It’s not about publicity anymore. The press release or the advertising campaign shouldn’t be the first thing you think about. Sure, … Continue reading