markpilip
-
Recent Posts
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
Twitter Updates
- UC continuing to do well in the face of a pandemic. Not surprising for a school founded to support our returning WW… twitter.com/i/web/status/1…/ / 12 hours ago
- Entertainment companies: it’s neither necessary nor sufficient that your content be produced by big names to gain t… twitter.com/i/web/status/1…/ / 20 hours ago
- Download this here. Demonstrate to the sociopaths at #Facebook that you won’t be bullied by them. @andymstone… twitter.com/i/web/status/1…/ / 21 hours ago
- Bizarre promotion from @Adweek Institute for Brand Marketing, “Marketing in a Cookie-less World.” Have we forgotten… twitter.com/i/web/status/1…/ / 23 hours ago
- @D3HkyBiggsy As a seasonal confection, I’ll admit it’s mid-pack at best. But them’s strong words.../ / 2 days ago
- RT @JuliaAngwin: The NYU Ad Observatory is the only window researchers have to see microtargeting information about political ads on Facebo…/ / 2 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Daily Archives: Friday, 16 December 2011 9:23 am
Publicity First Doesn’t Work Anymore
Louis CK’s recent direct-to-Internet video success teaches us something that most companies don’t get, or don’t want to get. It’s not about publicity anymore. The press release or the advertising campaign shouldn’t be the first thing you think about. Sure, … Continue reading
