Daily Archives: Friday, 16 December 2011 9:23 am

Publicity First Doesn’t Work Anymore

Posted on Friday, 16 December 2011 9:23 am by markpilip

Louis CK’s recent direct-to-Internet video success teaches us something that most companies don’t get, or don’t want to get. It’s not about publicity anymore. The press release or the advertising campaign shouldn’t be the first thing you think about.  Sure, … Continue reading →

Posted in Branding, Communications | Tagged , , , | Comments Off on Publicity First Doesn’t Work Anymore