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Recent Posts
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
Twitter Updates
- @SeymourDuncan That intonation makes my ears cringe just looking at it./ / 10 hours ago
- RT @apmassaro3: Russia is a terrorist state/ / 1 day ago
- RT @DefenceU: RAGE. Are we angry? Yes, we are. But we seek justice, not revenge. And we need arms for Ukraine, not appeasement of russia. A…/ / 1 day ago
- @DrGuitar Custom Shop 1960 NOS https://t.co/OZ8E6cfI9H/ / 2 days ago
- RT @IAPonomarenko: Are you sure you want to mess with a nation that crowdfunds money enough to buy four Bayraktar strike UAVs within three…/ / 3 days ago
- @Dr_Draper Dead on. Save that tweet. 98% will still be valid 6 years from now. The metaverse charlatans will be pe… twitter.com/i/web/status/1…/ / 3 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Category Archives: Strategy
Data leakage from publisher sites results in loss of data revenue for the publisher. An unsophisticated buyer would never buy premium first-party data from the publisher, when they can buy “the same” stuff for pennies on the dollar from vendor … Continue reading
Friday, 26 January 2018 8:29 am
Comments Off on Remove Tracking Pixels, Secure Your Data
…properly-trained marketers focus on improving business performance. A bigger marketing budget might be a second order effect.
Wednesday, 24 January 2018 7:10 am
Comments Off on No Real Marketer Wants Their Budget Increased…
Publisher Advice From a Buyer
Dr. Augustine Fou wrote a brilliant article yesterday, Five Unintended Consequences, Counter-intuitive Outcomes that Publishers May Not Have Thought Of, that got me thinking about the advice I’d give publishers as a buyer. Here they are: Remove all the tracking widgets … Continue reading
Posted in Branding, Data, digital marketing, Marketing, Media, Strategy
Tagged adtech, CPM, malvertising, publishers, SSP, surveillance, tracking
Comments Off on Publisher Advice From a Buyer
>$5 CPM for This? YouTube Head-Scratcher
I’ve got a YouTube channel for experimentation purposes and “monetize” (I hate that MBA non-word) the videos to see what happens. Looking at it this morning, I noticed that a fairly recent video of a guitar I purchased generated $6.19 … Continue reading
I love the holidays, but as a buyer, I hate this time of year. Media sales people and vendors are calling constantly looking for that use it or lose it “dump money.” If you have dump money, only two things … Continue reading
Friday, 1 December 2017 9:16 am
Comments Off on Dealing With Dump Money
Your Holiday Season Mission: Customer Acquisition
We’re in peak marketing season, with under 30 days to go. Digital CPMs are rising, clearing spots at acceptable CPA is getting harder, email in-boxes are more cluttered than ever, and sales promotion is off the hook. Nothing we haven’t … Continue reading
Posted in Analysis, Marketing, Media, planning, Sales, Strategy, Tactics
Tagged acquisition, allowable, Byron Sharp, Ehrenberg-Bass, growth, holiday, marketing strategy, Q4
Comments Off on Your Holiday Season Mission: Customer Acquisition
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