Tag Archives: Diversity

Fifty Little Cups of Coffee

I’m a continuity direct response marketer.  My 10,000 hours were spent testing hypotheses about lists, creative, offers, products and fulfillment methods by doing thousands of univariate and multivariate tests.  Each test was, essentially, a small bet of $500 to $50,000. … Continue reading

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Utica: City With a Warm Heart

My favorite place in the world is my hometown of Utica, New York. Some people wonder why, as it’s seen as an old manufacturing town that’s past its prime.  It’s dying. It’s decaying. It’s got problems, don’t get me wrong, … Continue reading

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