- Your Target Audience Just Got Bigger Thursday, 26 January 2023 9:05 am
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- RT @dailystoic: Today, if you find yourself rushed or saying "I just don't have enough time," stop and take a second. Is this actually tru…/ / 7 hours ago
- Caps up 2-0 at start of 2nd. Let’s go Caps! #ALLCAPS https://t.co/KrkGN4AnOn/ / 1 day ago
- Will @sseagalofficial be teaching the orcs how to roll around like clowns when they’re hit? I mean his silly run is… twitter.com/i/web/status/1…/ / 1 day ago
- RT @UCPioneers: Dobay, Allen and Parker Earn AHCA All-American Status bit.ly/3nicPdu/ / 1 day ago
- RT @ZelenskyyUa: Zaporizhzhia. Right now, residential areas where ordinary people and children live are being fired at. This must not becom…/ / 2 days ago
- RT @KyivPost: ⚡️The US will hand over #Patriot missile defence systems to #Ukraine faster than originally planned, CNN has reported, citing…/ / 3 days ago
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.
- ad fraud
- ad tech
- Bob Hoffman
- digital marketing
- digital media
- direct marketing
- marketing strategy
- Mark Ritson
- product development
- Simon Sinek
- social media
Category Archives: Entrepreneurship
Scale and the Unbelievers
There are two things that matter when building great products, movements or companies. They are easy to follow, easy to understand and also incredibly easy for those of us with MBAs and too much corporate experience to screw up. User … Continue reading
Posted in Entrepreneurship, Marketing, Product Development, Strategy Tagged ideas, Innovation, product development, Simon Sinek 1 Comment
Who Wins SxSW This Year?
Unfortunately, I won’t be going to SxSW this year after having a great time and learning a lot there last year. But I’ll still be watching from afar to see what “wins” in 2012. Last year, GroupMe killed it (my … Continue reading
Posted in Entrepreneurship, SxSW Tagged Austin, iphone, mobile, ook factor, people discovery Comments Off on Who Wins SxSW This Year?
Fifty Little Cups of Coffee
I’m a continuity direct response marketer. My 10,000 hours were spent testing hypotheses about lists, creative, offers, products and fulfillment methods by doing thousands of univariate and multivariate tests. Each test was, essentially, a small bet of $500 to $50,000. … Continue reading
Posted in Career, Diversity, Entrepreneurship Tagged direct marketing, Diversity, ideas, product development, testing Comments Off on Fifty Little Cups of Coffee
Planning to Kill Creativity
It’s annual planning time for big corporations and many of us are working feverishly on revenue and expense forecasts for existing products, planning our three year product roadmaps, capital budgets, new initiatives and the like. It’s all very important, especially … Continue reading
Posted in Entrepreneurship, Leadership, Product Development Tagged creativity, Innovation, planning, product development 2 Comments
Minimum Viable Work Product
I love the concept of the Lean Startup. But does the philosophy work for those of us who work for larger corporations or who are entrepreneurs? I won’t get started on my opinions on most Product Management and Product Marketing Management … Continue reading
Posted in Entrepreneurship, Leadership, Product Development Tagged agile, lean, product development, startup Comments Off on Minimum Viable Work Product
Fred Wilson recently wrote this great post on LTV>CPA. It’s something us old-school direct marketers had ingrained in us from day one. It’s something that’s not taught as much as it used to be. It’s worth a read, particularly the … Continue reading
Posted in Data, Entrepreneurship, Marketing Tagged analysis, direct marketing, financials Comments Off on LTV>CPA
Google to Open-Source Nortel Patents?
I love the idea that Google is the stalking horse for the Nortel patent portfolio. I hope what it means is that Google will release some of those patents into the public domain to drive innovation, instead of seeing them … Continue reading
Posted in Entrepreneurship, Product Development Tagged entrepreneurship, Google, legal Comments Off on Google to Open-Source Nortel Patents?
An Adult Approach to Data and Privacy
I’ve been a huge and enthusiastic fan of Evernote for some time now. I use it on all my computers, my iPhone and my iPad. I’ve been a premium subscriber for some time now and can’t figure out how I … Continue reading
Telecos + Open APIs + Developers FTW
I spent a few days at SxSW last week and had a great time and one key takeaway: Developers rule Not big companies. Not big VC dollars. Not anybody else. In today’s world of zero capex and lean startups (see … Continue reading
Posted in Entrepreneurship, Mobile, Product Development Tagged API, cloud, developers, Sprint Comments Off on Telecos + Open APIs + Developers FTW
Andy Swan writes, as usual, another good blog post today. He asserts that in order to win, you have to know how much you’re willing to lose. And he takes to task the use of Chinese Math, which I learned … Continue reading
Posted in Entrepreneurship, Leadership, Product Development Tagged entrepreneurship, product development, startup Comments Off on Fail Spectacularly
You must be logged in to post a comment.