Andy Swan writes, as usual, another good blog post today. He asserts that in order to win, you have to know how much you’re willing to lose. And he takes to task the use of Chinese Math, which I learned in graduate school as Chinese Marketing, but same concept.
How much will you commit to? Are you willing to go all-in in order to win?
A good reminder for entrepreneurs, both ones working their own startups, as well as those trying to build something new inside their own companies. You’ve got to know what you will be willing to lose in order to win. And if the number–or effort–is too small, maybe you’re not ready to win?