- Automation and Digital Marketing Monday, 22 May 2017 12:25 pm
- Why Are We Eliminating The Human? Tuesday, 16 May 2017 9:57 am
- Ad Exchange Rules of Thumb Thursday, 11 May 2017 9:00 am
- Fake News Root Cause: Digital Advertisers Wednesday, 10 May 2017 9:32 am
- Now, Nobody Will Read About It Wednesday, 3 May 2017 7:41 am
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Tag Archives: ideas
There are two things that matter when building great products, movements or companies. They are easy to follow, easy to understand and also incredibly easy for those of us with MBAs and too much corporate experience to screw up. User … Continue reading
Good ideas have two major problems. They spread. They divert attention from bad ideas. Let’s look at the first problem with this image as the illustration. Regardless of what you think about the Occupy movement, you’ll have to agree that … Continue reading
At PWC’s Diamond Exchange yesterday, where I am the dumbest person in the room and loving it, I heard an interesting assertion by Justin Hall-Tipping. He said that “all university professors are fundamentally entrepreneurs.” After all, where else can you … Continue reading
We don’t follow titles. We don’t follow companies. We don’t even follow people. We follow ideas. Nobody worth interacting with cares what your rank is, what box you occupy on the org chart, who you work for or what your … Continue reading
I’m a continuity direct response marketer. My 10,000 hours were spent testing hypotheses about lists, creative, offers, products and fulfillment methods by doing thousands of univariate and multivariate tests. Each test was, essentially, a small bet of $500 to $50,000. … Continue reading