Tag Archives: financials

Who Are You?

Being self aware is good for us as leaders, and it’s good for us collectively as corporations. Not every company is a Silicon Valley startup. Nor does every company have a patent wall that can deflect competition. Yet many companies … Continue reading

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Fred Wilson recently wrote this great post on LTV>CPA.  It’s something us old-school direct marketers had ingrained in us from day one.  It’s something that’s not taught as much as it used to be.  It’s worth a read, particularly the … Continue reading

Posted in Data, Entrepreneurship, Marketing | Tagged , , | Comments Off on LTV>CPA