“Marketing has changed forever” is the gospel according to the fake marketers.

Wrote Malcolm Auld in his brilliant article yesterday. Since we’re in the era of fake news, fake traffic, fake impressions, fake agencies, and fake presidents, let’s call out the charlatans for what they are. Fake.

To stiffen your resolve against the onslaught of BS from marketing charlatans, I encourage you to read Mr. Auld’s excellent How the fake marketers used virtue signals to establish credibility…