Author Archives: markpilip

Ads on blogs

Posted on Monday, 26 November 2018 9:24 am

I just had a chance to check my blog. Here’s the type of quality ad that gets served on blogs like mine. Do you know if the creative is automatically generated by some brilliant AI? Or have you ever really … Continue reading →

Posted in digital marketing, Direct Response, Marketing, Media, Tactics | Tagged , , , , , , ,

Ads back on temporarily

Posted on Friday, 9 November 2018 9:57 am

I just turned the WordPress WordAds monetization tool back on. Doing a little test.

Posted in Uncategorized

2.8 billion years of evolution, down the drain

Posted on Tuesday, 23 October 2018 8:40 am

Someday, as expressed in this article by Shelly Palmer, AI and technology will be so good it will be impossible to tell truth from fakes. In other words, we won’t be able to trust our eyes and ears any more. … Continue reading →

Posted in fraud, Marketing, Media | Tagged , , , , , ,

The silence of the fake influencers and lack-of-thought leaders is deafening…

Posted on Saturday, 22 September 2018 3:15 pm

Originally posted on The Malcolm Auld Blog:
Those who have read my missives or attended my seminars, are aware I’ve been calling out the online zealots and their snake-oil since the invention of the information superhighway. So here’s today’s polite…

Posted in Uncategorized

Your Facebook Rebate

Posted on Monday, 16 July 2018 10:27 am

Q2 2018 is in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year. As a reminder, in Q1 Facebook removed: 583MM fake accounts. 21MM … Continue reading →

Posted in digital marketing, fraud, Social Media Marketing | Tagged , , , , ,

Talent > Systems

Posted on Wednesday, 13 June 2018 8:47 am

“Any industry that values systems and processes over talent is an industry in decay.” Wrote Bob Hoffman today, reminding us that the adtech, martech, …aaS, and whatever other stuff we’ve cobbled into a tech stack isn’t our secret sauce. Like … Continue reading →

Posted in Uncategorized | Tagged , , , ,

Default Power

Posted on Thursday, 5 April 2018 10:37 am

Facebook recently said that most of the 2 billion people on their platform had their personal data scraped. The reason, aside from Facebook’s appallingly sloppy controls over access to data, is defaults. Yesterday, Mark Zuckerberg admitted that most people kept … Continue reading →

Posted in Behavioral economics, Data, digital marketing, Security | Tagged , , , ,

The Forgotten Boolean NOT

Posted on Tuesday, 3 April 2018 9:02 am

I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading →

Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics | Tagged , , , , , , ,

Were You the Same in 2014?

Facebook is pumping out a lot of spin these days. They’re trying to make us forget they ran (and continue to run) a massive, unregulated surveillance operation. They’re trying to distance themselves from Cambridge Analytica in any way possible, before … Continue reading →

Aside | Posted on Friday, 23 March 2018 8:42 am | Tagged , , , ,

Algorithms: Recipes for Disaster

Posted on Thursday, 22 March 2018 8:15 am

When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading →

Posted in Data, digital marketing, Education, Leadership, Media, Strategy | Tagged , , , ,