-
markpilip
-
Recent Posts
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
Twitter Updates
- @DrGuitar Custom Shop 1960 NOS https://t.co/OZ8E6cfI9H/ / 18 hours ago
- RT @IAPonomarenko: Are you sure you want to mess with a nation that crowdfunds money enough to buy four Bayraktar strike UAVs within three…/ / 1 day ago
- @Dr_Draper Dead on. Save that tweet. 98% will still be valid 6 years from now. The metaverse charlatans will be pe… twitter.com/i/web/status/1…/ / 2 days ago
- @thatAlanCh And those 16% understand it’s BS/ / 2 days ago
- RT @IAPonomarenko: So….we’re a EU candidate nation now 🇺🇦 Winning the war and moving on farther West./ / 2 days ago
- @ProfByron Thank you @ProfByron Just preordered from Amazon. I suspect this may be another book—like How Brands Gro… twitter.com/i/web/status/1…/ / 3 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Author Archives: markpilip
First Mile Problems
I was recently interviewed by Tim Furey, CEO of MarketBridge, on The Last Mile Podcast. Among our discussion of SAC, CAC, LTV, ROI, other three-letter acronyms, we also spent time on “first mile” marketing problems. As a practicing performance/direct response … Continue reading
Posted in Direct Response, Marketing, Media, Philosophy, Rants, Strategy, Tactics
Tagged Market-Bridge, marketing strategy, Podcast, tactics
Comments Off on First Mile Problems
At the End
When my brother-in-law passed away early Sunday, his wife was by his side. I hope to be as lucky. Godspeed, John. Continue reading
Ads on blogs
I just had a chance to check my blog. Here’s the type of quality ad that gets served on blogs like mine. Do you know if the creative is automatically generated by some brilliant AI? Or have you ever really … Continue reading
Posted in digital marketing, Direct Response, Marketing, Media, Tactics
Tagged adtech, advertising, digital marketing, digital media, martech, programmatic, social media, targeting
Comments Off on Ads on blogs
Ads back on temporarily
I just turned the WordPress WordAds monetization tool back on. Doing a little test.
Posted in Uncategorized
Comments Off on Ads back on temporarily
The silence of the fake influencers and lack-of-thought leaders is deafening…
Originally posted on The Malcolm Auld Blog:
Those who have read my missives or attended my seminars, are aware I’ve been calling out the online zealots and their snake-oil since the invention of the information superhighway. So here’s today’s polite…
Posted in Uncategorized
Comments Off on The silence of the fake influencers and lack-of-thought leaders is deafening…
Your Facebook Rebate
Q2 2018 is in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year. As a reminder, in Q1 Facebook removed: 583MM fake accounts. 21MM … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged accountability, accounting, advertising fraud, bots, Facebook, fraud
Comments Off on Your Facebook Rebate
Talent > Systems
“Any industry that values systems and processes over talent is an industry in decay.” Wrote Bob Hoffman today, reminding us that the adtech, martech, …aaS, and whatever other stuff we’ve cobbled into a tech stack isn’t our secret sauce. Like … Continue reading
Posted in Uncategorized
Tagged adtech, Bob Hoffman, leadership, martech, organization
Comments Off on Talent > Systems
Default Power
Facebook recently said that most of the 2 billion people on their platform had their personal data scraped. The reason, aside from Facebook’s appallingly sloppy controls over access to data, is defaults. Yesterday, Mark Zuckerberg admitted that most people kept … Continue reading
Posted in Behavioral economics, Data, digital marketing, Security
Tagged data, Facebook, GDPR, Mark Zuckerberg, security
Comments Off on Default Power
You must be logged in to post a comment.