Author Archives: markpilip

Attacking You With Retargeting

Posted on Wednesday, 21 March 2018 9:06 am

WebKit recently updated WebKit to address “An attacker seeking to track site visitors can take advantage of the user’s HSTS cache to store one bit of information on that user’s device.” in an interesting and understandable technical blog post by … Continue reading →

Posted in digital marketing, fraud, Leadership, Privacy, Security | Tagged , , , ,

Who’s Viewing Your Ads? Maybe Your IoT Security Camera.

Another day, another case of IoT security lapses. When buying digital media, you should always ask “how many humans are viewing my ads, and how can you prove it to me?” This article from Threatpost describes the extreme lack of … Continue reading →

Aside | Posted on Tuesday, 13 March 2018 1:57 pm | Tagged ,

Reduce Spend, Increase Reach? Wait, This Can’t Be Right…

P&G eliminated 20% of their most ineffective spend and generated 10% more reach, according to this article in AdWeek. Wait, that doesn’t fit the narrative about digital media. It’s all supposed to be about good, cheap media, reaching the right … Continue reading →

Aside | Posted on Monday, 5 March 2018 5:27 pm | Tagged , , ,

Programmatic: Buying or Media?

Posted on Monday, 5 March 2018 8:46 am

I’ve been asked a couple of times if I’m pro- or anti-programmatic. My answer, sometimes to the asker’s frustration, is “it depends.” Whether or not a medium works for you depends on many things. The first, and most fundamental question … Continue reading →

Posted in digital marketing, Media, Travel | Tagged , , ,

The #1 Ingredient in AdTech “Special Sauce”…

Posted on Friday, 2 March 2018 9:45 am

…is Russian dressing*. In other words, there really isn’t anything secret. Good …aaS products are good because they have good people and process. The technology is mostly generic. Takeaway: Make marketing and advertising technology decisions on people, not the algorithms. Because … Continue reading →

Posted in Leadership, Philosophy | Tagged , , ,

8 Surprising Lessons From Black Panther Marketers Can Use TODAY…

Sorry. Just kidding. You can get back to getting your hustle on, or whatever it is that GaryVee is suggesting.

Aside | Posted on Monday, 26 February 2018 7:16 pm | Tagged ,

Virtue Signaling and Fake Marketers

“Marketing has changed forever” is the gospel according to the fake marketers. Wrote Malcolm Auld in his brilliant article yesterday. Since we’re in the era of fake news, fake traffic, fake impressions, fake agencies, and fake presidents, let’s call out … Continue reading →

Aside | Posted on Thursday, 22 February 2018 8:12 am | Tagged , ,

We Couldn’t Afford To Buy Records

I have been under the mistaken impression that Duane Eddy, the King of Twang, was no longer with us. I just learned today, courtesy of Premier Guitar, that Mr. Eddy is still with us, going strong and will celebrate his … Continue reading →

Aside | Posted on Wednesday, 21 February 2018 8:02 pm | Tagged ,

Media Whitewash

Posted on Wednesday, 21 February 2018 8:29 am

The ever thought-provoking Don Marti wrote something in “This is why we can’t have nice brands” on February 17th that reminded me of a standard direct mail practice: “Twitter has a solution that keeps its ads saleable: just don’t show … Continue reading →

Posted in Branding, digital marketing, Direct Response, fraud, Media, Social Media Marketing, Strategy | Tagged , ,

Humans

How many humans are in each segment of your category buyers? And how many humans are in each audience at each publisher? You need to know the answers to both questions for your campaigns to be successful. Not cookies. Not … Continue reading →

Aside | Posted on Monday, 19 February 2018 11:34 am | Tagged ,