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Recent Posts
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
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- RT @KuldkeppMart: The people who're arguing that Stalin's crimes were bad, but at least he defeated Nazism, are the same people who would a…/ / 2 hours ago
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- I could listen to these kind of stories all day long. Not only was Bo Diddley a musical genius, he was inventive. N… twitter.com/i/web/status/1…/ / 6 hours ago
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- @EuromaidanPress Baba’s bread is the right fuel for orc hunters./ / 11 hours ago
- RT @apmassaro3: This is Russia’s genocide, not just Putin’s genocide/ / 13 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Author Archives: markpilip
The Forgotten Boolean NOT
I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading
Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics
Tagged audiences, Boolean, BT Sport, logic, merge/purge, Nescafe, reach, Santander
Comments Off on The Forgotten Boolean NOT
Facebook is pumping out a lot of spin these days. They’re trying to make us forget they ran (and continue to run) a massive, unregulated surveillance operation. They’re trying to distance themselves from Cambridge Analytica in any way possible, before … Continue reading
Friday, 23 March 2018 8:42 am
Comments Off on Were You the Same in 2014?
Algorithms: Recipes for Disaster
When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading
Posted in Data, digital marketing, Education, Leadership, Media, Strategy
Tagged algorithms, education, magpie, Mark Ritson, trust
Comments Off on Algorithms: Recipes for Disaster
Another day, another case of IoT security lapses. When buying digital media, you should always ask “how many humans are viewing my ads, and how can you prove it to me?” This article from Threatpost describes the extreme lack of … Continue reading
Tuesday, 13 March 2018 1:57 pm
Comments Off on Who’s Viewing Your Ads? Maybe Your IoT Security Camera.
P&G eliminated 20% of their most ineffective spend and generated 10% more reach, according to this article in AdWeek. Wait, that doesn’t fit the narrative about digital media. It’s all supposed to be about good, cheap media, reaching the right … Continue reading
Monday, 5 March 2018 5:27 pm
Comments Off on Reduce Spend, Increase Reach? Wait, This Can’t Be Right…
The #1 Ingredient in AdTech “Special Sauce”…
…is Russian dressing*. In other words, there really isn’t anything secret. Good …aaS products are good because they have good people and process. The technology is mostly generic. Takeaway: Make marketing and advertising technology decisions on people, not the algorithms. Because … Continue reading
Posted in Leadership, Philosophy
Tagged adtech, martech, people, technology
Comments Off on The #1 Ingredient in AdTech “Special Sauce”…
Sorry. Just kidding. You can get back to getting your hustle on, or whatever it is that GaryVee is suggesting.
Monday, 26 February 2018 7:16 pm
Comments Off on 8 Surprising Lessons From Black Panther Marketers Can Use TODAY…
“Marketing has changed forever” is the gospel according to the fake marketers. Wrote Malcolm Auld in his brilliant article yesterday. Since we’re in the era of fake news, fake traffic, fake impressions, fake agencies, and fake presidents, let’s call out … Continue reading
Thursday, 22 February 2018 8:12 am
Comments Off on Virtue Signaling and Fake Marketers
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