Author Archives: markpilip

Programmatic: Buying or Media?

Posted on Monday, 5 March 2018 8:46 am

I’ve been asked a couple of times if I’m pro- or anti-programmatic. My answer, sometimes to the asker’s frustration, is “it depends.” Whether or not a medium works for you depends on many things. The first, and most fundamental question … Continue reading →

Posted in digital marketing, Media, Travel | Tagged , , ,

The #1 Ingredient in AdTech “Special Sauce”…

Posted on Friday, 2 March 2018 9:45 am

…is Russian dressing*. In other words, there really isn’t anything secret. Good …aaS products are good because they have good people and process. The technology is mostly generic. Takeaway: Make marketing and advertising technology decisions on people, not the algorithms. Because … Continue reading →

Posted in Leadership, Philosophy | Tagged , , ,

8 Surprising Lessons From Black Panther Marketers Can Use TODAY…

Sorry. Just kidding. You can get back to getting your hustle on, or whatever it is that GaryVee is suggesting.

Aside | Posted on Monday, 26 February 2018 7:16 pm | Tagged ,

Virtue Signaling and Fake Marketers

“Marketing has changed forever” is the gospel according to the fake marketers. Wrote Malcolm Auld in his brilliant article yesterday. Since we’re in the era of fake news, fake traffic, fake impressions, fake agencies, and fake presidents, let’s call out … Continue reading →

Aside | Posted on Thursday, 22 February 2018 8:12 am | Tagged , ,

We Couldn’t Afford To Buy Records

I have been under the mistaken impression that Duane Eddy, the King of Twang, was no longer with us. I just learned today, courtesy of Premier Guitar, that Mr. Eddy is still with us, going strong and will celebrate his … Continue reading →

Aside | Posted on Wednesday, 21 February 2018 8:02 pm | Tagged ,

Media Whitewash

Posted on Wednesday, 21 February 2018 8:29 am

The ever thought-provoking Don Marti wrote something in “This is why we can’t have nice brands” on February 17th that reminded me of a standard direct mail practice: “Twitter has a solution that keeps its ads saleable: just don’t show … Continue reading →

Posted in Branding, digital marketing, Direct Response, fraud, Media, Social Media Marketing, Strategy | Tagged , ,

Humans

How many humans are in each segment of your category buyers? And how many humans are in each audience at each publisher? You need to know the answers to both questions for your campaigns to be successful. Not cookies. Not … Continue reading →

Aside | Posted on Monday, 19 February 2018 11:34 am | Tagged ,

Unilever Drains the Digital Swamp?

Posted on Monday, 12 February 2018 8:40 am

Unilever’s Keith Weed will speak at the IAB today. He’ll talk about his frustration with the lack of the “3 Vs” (viewability, verification, value) in social media platforms. But he’s really looking to have his Marc Pritchard moment by threatening … Continue reading →

Posted in Branding, digital marketing, fraud, Leadership, Social Media Marketing | Tagged , , , , ,

Self-Deception in Thought

Posted on Friday, 9 February 2018 11:59 am

“The wish is parent to the thought, and that is why nothing is easier than self-deceit. For what each person wishes, that they also believe to be true.”  Demosthenes So Dr. Robert Zimmer, president of the University of Chicago, starts … Continue reading →

Posted in Leadership, Philosophy | Tagged , , ,

Name Those Ads

It’s been two days since the Super Bowl. Quick, and without thinking too hard, write down: The ads you saw on the Super Bowl on Sunday The digital ads you saw this morning as you read the news with coffee … Continue reading →

Aside | Posted on Tuesday, 6 February 2018 8:52 am | Tagged , , ,