Author Archives: markpilip

The Forgotten Boolean NOT

Posted on Tuesday, 3 April 2018 9:02 am by markpilip

I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading →

Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics | Tagged , , , , , , , | Comments Off on The Forgotten Boolean NOT

Facebook is pumping out a lot of spin these days. They’re trying to make us forget they ran (and continue to run) a massive, unregulated surveillance operation. They’re trying to distance themselves from Cambridge Analytica in any way possible, before … Continue reading →

Posted on Friday, 23 March 2018 8:42 am by markpilip | Comments Off on Were You the Same in 2014?

Algorithms: Recipes for Disaster

Posted on Thursday, 22 March 2018 8:15 am by markpilip

When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading →

Posted in Data, digital marketing, Education, Leadership, Media, Strategy | Tagged , , , , | Comments Off on Algorithms: Recipes for Disaster

Attacking You With Retargeting

Posted on Wednesday, 21 March 2018 9:06 am by markpilip

WebKit recently updated WebKit to address “An attacker seeking to track site visitors can take advantage of the user’s HSTS cache to store one bit of information on that user’s device.” in an interesting and understandable technical blog post by … Continue reading →

Posted in digital marketing, fraud, Leadership, Privacy, Security | Tagged , , , , | Comments Off on Attacking You With Retargeting

Another day, another case of IoT security lapses. When buying digital media, you should always ask “how many humans are viewing my ads, and how can you prove it to me?” This article from Threatpost describes the extreme lack of … Continue reading →

Posted on Tuesday, 13 March 2018 1:57 pm by markpilip | Comments Off on Who’s Viewing Your Ads? Maybe Your IoT Security Camera.

P&G eliminated 20% of their most ineffective spend and generated 10% more reach, according to this article in AdWeek. Wait, that doesn’t fit the narrative about digital media. It’s all supposed to be about good, cheap media, reaching the right … Continue reading →

Posted on Monday, 5 March 2018 5:27 pm by markpilip | Comments Off on Reduce Spend, Increase Reach? Wait, This Can’t Be Right…

Programmatic: Buying or Media?

Posted on Monday, 5 March 2018 8:46 am by markpilip

I’ve been asked a couple of times if I’m pro- or anti-programmatic. My answer, sometimes to the asker’s frustration, is “it depends.” Whether or not a medium works for you depends on many things. The first, and most fundamental question … Continue reading →

Posted in digital marketing, Media, Travel | Tagged , , , | Comments Off on Programmatic: Buying or Media?

The #1 Ingredient in AdTech “Special Sauce”…

Posted on Friday, 2 March 2018 9:45 am by markpilip

…is Russian dressing*. In other words, there really isn’t anything secret. Good …aaS products are good because they have good people and process. The technology is mostly generic. Takeaway: Make marketing and advertising technology decisions on people, not the algorithms. Because … Continue reading →

Posted in Leadership, Philosophy | Tagged , , , | Comments Off on The #1 Ingredient in AdTech “Special Sauce”…

Sorry. Just kidding. You can get back to getting your hustle on, or whatever it is that GaryVee is suggesting.

Posted on Monday, 26 February 2018 7:16 pm by markpilip | Comments Off on 8 Surprising Lessons From Black Panther Marketers Can Use TODAY…

“Marketing has changed forever” is the gospel according to the fake marketers. Wrote Malcolm Auld in his brilliant article yesterday. Since we’re in the era of fake news, fake traffic, fake impressions, fake agencies, and fake presidents, let’s call out … Continue reading →

Posted on Thursday, 22 February 2018 8:12 am by markpilip | Comments Off on Virtue Signaling and Fake Marketers