When you are asked to do a keynote for an event like SxSW, consider what the audience will take away. If all you’ve got is a lot of “me” “my” and “I”, you need to rethink the speech or decline. I listened to Felicia Day for about 5 minutes at SxSW and caught those words about a hundred times.

And there was nothing in her ill-prepared ramble that was for me.

I’m learning more camping out next to a power outlet now.