ANA Pwned by Programmatic

The ANA was running ads on the hate site Breitbart. The attributed it to “an unintentional result of a programmatic buy and it has been removed.”

This happened just days after Bob Liodice said

“We as leaders should not accept this byzantine, non-transparent, super complex digital media supply chain. No one can understand it. Yet we keep feeding the beast by pouring incredible sums of money into this unproductive, unmanageable abyss.”

Oops, I guess?

Aside | This entry was posted in Communications, digital marketing, fraud, Media and tagged , , , . Bookmark the permalink.

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