Tag Archives: marketing

Get Better Before You Start Shouting

Marketing and communications professionals in companies and agencies often get called on the carpet to answer questions about why the product isn’t selling enough to please the executives. At times, it culminates in an agency review or with the termination … Continue reading

Posted in Branding, Communications, Marketing, Product Development | Tagged , | 2 Comments

No Press Didn’t Kill Your Product

Products fail in the marketplace all the time.  There’s a couple of main reasons why, but I’ll tell you why they didn’t fail: Marketing Corporate Communications All the marketing in the world can’t make a crummy product work.  Look at the … Continue reading

Posted in Branding, Marketing, Product Development, Rants | Tagged , , | 8 Comments

Lazy Salespeople

I love being sold. I can even suspend disbelief in the interest of hearing just why I need a $44K CUV instead of a $15K subcompact that will do the job, arguably, just as well. What I can’t stand is … Continue reading

Posted in Rants, Sales | Tagged , , , | 2 Comments

Payment Processors are the Ball Bearing Factories in the War on Spam

Has the Schweinfurt of the spam industry been identified, in the form of three big credit card payment processing companies?  The New York Times published an interesting article today, which indicates that 95 percent of the credit card transactions for … Continue reading

Posted in Data, Marketing | Tagged , , , ,

Marketing Ain’t Stealing

Simon Sinek’s post today covers a couple of faux products he purchased recently by mistake.  His mistake.  The companies that he purchased these products from had full intent of stealing his money by selling fake products and, ironically, destroying their … Continue reading

Posted in Marketing, Rants | Tagged , , , , ,