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Tag Archives: analysis
I was looking for a file this morning and stumbled across a P&L sensitivity model I built in 1998. I built the model while working for the continuity marketer International Masters Publishers, where I learned (and eventually taught) proper direct … Continue reading
I’ve been tracked over 700 times in just 5 minutes. That’s not including what the NSA is tracking about me. It’s just the count of the number of times Facebook has “called home” to various tracking services in the few … Continue reading
I’m pleased that today’s guest post is from Chuck Ullan. Chuck’s a fellow direct response marketing disciple and analytics ninja who provided me with much wise counsel when we worked together at AOL. He now runs his own analytics firm, … Continue reading
Fred Wilson recently wrote this great post on LTV>CPA. It’s something us old-school direct marketers had ingrained in us from day one. It’s something that’s not taught as much as it used to be. It’s worth a read, particularly the … Continue reading
The McKinsey Global Institute just issued their report Big data: The next frontier for innovation, competition, and productivity. It’s worth the time to read and act on (not think about). Now. The McKinsey analysis looks at five sectors in some detail–health … Continue reading