Give it Away

In the digital world, the more you:

  1. Give things away.
  2. Share your ideas.
  3. Fail.

the better you will do. It’s contradictory to everything we learned in business school.  But in B-school we were operating in a world of scarcity. Everything cost something and nothing cost nothing.

In the world of abundance the model has changed.

What’s the cost of giving away a bit of your digital product to try? Zero.

What happens when you share your ideas? Better ideas get invented.

What happens when you fail? You increase your rate of learning.

Give, share, fail. How frequently will you do those three simple things today?

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