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Daily Archives: Thursday, 23 May 2024 9:44 am
Building Marketing Tech Stacks? Forget Fast and Good; Look at Reliability and Schedule
The old engineering adage, “Good, Cheap, Fast. Pick any two,” is a familiar challenge. In reality, bosses often want all three, with “Cheap” meaning “Almost Free” and “Fast” meaning “Tomorrow.” Understanding the Cost/Reliability/Schedule model and its implications early on can help navigate trade-offs in building marketing technology systems. Continue reading
Posted in Philosophy, planning, Strategy, Tactics
Tagged engineering, planning, product development
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