markpilip
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Recent Posts
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
Twitter Updates
- @acfou @mfsiems @jonathanmendez Good reminder. The mobile exchanges are an extra level of ick on an already-scummy business./ / 49 minutes ago
- @acfou @mfsiems @jonathanmendez FAN, GDN, or other “audience extension” techniques are just IQ tests for advertiser… twitter.com/i/web/status/1…/ / 51 minutes ago
- @stevesi Bullshit. What’s been done by one proves it can be done by the other. @elonmusk has access to zero special… twitter.com/i/web/status/1…/ / 53 minutes ago
- @acfou @mfsiems @jonathanmendez Or, how about the cases when you looked at the site transparency report—usually for… twitter.com/i/web/status/1…/ / 55 minutes ago
- @acfou @mfsiems @jonathanmendez I did an even more draconian cut for a client with same results. Massive ROI improvement./ / 1 hour ago
- RT @jonathanmendez: Crazy (really not) that Uber cut $120M of its $150M programmatic display budget and it had no impact on performance due…/ / 1 hour ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: channel
“The Channel” to Nowhere
Why do you sell through distributors, resellers, VARs, or in other words, “the channel?” Is it worth your time building lots of infrastructure to manage the rules around distributing your product, dealing with channel conflict, commissions, “owning the customer” and … Continue reading
Posted in Customer Care, Organization, Product Development
Tagged channel, distribution, product development, sales, strategy
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