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Daily Archives: Monday, 18 February 2013 9:18 am
Don’t Let MBAs Mess With Bourbon
I’m a fan of Maker’s Mark bourbon and usually drink the stuff mixed with Diet Coke, so I wasn’t terribly upset when I heard they were lowering the alcohol volume to 84 proof from 90. I’d never notice the difference. … Continue reading
Posted in Branding, Communications, Marketing
Tagged bourbon, brand, communications, Maker's Mark, marketing, social media
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