Daily Archives: Monday, 7 October 2013 12:20 pm

Yes, Doc Searls, Direct Marketing *IS* Advertising

Doc Searls, one of the authors of the Cluetrain Mainfesto (excellent book), blew it yesterday in his blog post. In it, he writes of the need of “real” advertising to exorcise the influence of Direct Marketing. It’s direct response, you … Continue reading

Posted in Direct Response, Marketing, Rants | Tagged , , | 1 Comment