Yellowbook has a strange business model. It goes like this: you sell ads to companies that don’t fully realize the Internet has been invented, then chop down trees and pulp them into little books. Then, waste a lot of gas and litter them all over the place–including shopping malls–and let the recipients pay to dispose of your litter.
Sounds like a model for growth, for sure!
More soon-to-be recycled books: