Daily Archives: Friday, 13 December 2013 11:55 am

Lost on the Shelf? Build a Category of One.

When I start a consulting engagement, I ask my new clients “what’s a Company X?”  This is shorthand for “what do you stand for, how do you do it, and why should anyone care?” When I hear “Uber for pet … Continue reading

Posted in Branding, Marketing, Product Development | Tagged , ,

Leaders Eat Last

“The cost of leadership is self interest.” Says Simon Sinek in his remarkable talk “Why Leaders Eat Last” at a recent Behance conference. The talk is based on his upcoming book Leaders Eat Last: Why Some Teams Pull Together and … Continue reading

Posted in Leadership, Organization, Philosophy | Tagged , , , , | 2 Comments