Monthly Archives: September 2016

Adventures in Winback Direct Mail

Posted on Friday, 30 September 2016 1:04 pm by markpilip

Winback direct mail works when done correctly. Here’s an example from Blue Bottle Coffee that could have been so much better. Continue reading →

Posted in Analysis, Marketing | Tagged | Comments Off on Adventures in Winback Direct Mail

Digital Flim-Flam: Mode Media Edition

Posted on Tuesday, 20 September 2016 6:02 am by markpilip

How does the 10th most trafficked group of websites, per comScore, go out of business overnight? That’s what you should be asking yourself as you read the news about Mode Media’s abrupt shut-down last week, especially if you’re one of … Continue reading →

Posted in Media, Tactics | Tagged , , , | Comments Off on Digital Flim-Flam: Mode Media Edition

Want to win in marketing? Think like a marketer, not the NSA. Surveillance doesn’t equal marketing strategy. Continue reading →

Posted on Monday, 19 September 2016 1:01 pm by markpilip | Comments Off on Mistaking Surveillance for Advertising