You’re a damn fool if you rely on the AI in Integral Ad Science or DoubleVerify to protect your ads from running on websites featuring racism, sexism, and far, far worse.

See the recent Adalytics report linked below. Caution: There are very NSFW terms in there, but it’s a MUST read. The entire adtech world should be ashamed of itself.

But I place the blame for this squarely on lazy and incompetent marketers. You’re wasting your company’s money and reputation by funding these repugnant sites. You’re wasting your company’s money on the magic beans sold by charlatans like IAS or DV and believing the tripe ladled out by the IAB, Media Rating Council and other industry groups captured by the adtech scumbags.

Read the report. Look for your logos. And then fire the agencies that ran this crap. Terminate the contracts with the tech that doesn’t work. Fire the marketers who hired these agencies and bought this useless tech.

Start from scratch. Start from competence. And win