Do you have a strong brand name? Wouldn’t you like to own the letters to the “right of the dot?” I think it’s a really good idea to consider it. ICANN recently opened the window for new top level domains–for geographies, interest groups and now, brands.
Neustar is working on securing the rights to .neustar now and I’ve started to write about the process on Neustar’s corporate blog. More to come on our experience there.
Full disclosure: I work for Neustar.