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Categories
Monthly Archives: October 2013
Yes, Doc Searls, Direct Marketing *IS* Advertising
Doc Searls, one of the authors of the Cluetrain Mainfesto (excellent book), blew it yesterday in his blog post. In it, he writes of the need of “real” advertising to exorcise the influence of Direct Marketing. It’s direct response, you … Continue reading
Posted in Direct Response, Marketing, Rants
Tagged advertising, direct marketing, direct response
1 Comment
Tweeter (TWTRQ) Isn’t Twitter and the (Ir)rational Market
We’re smart, we’re rational, we do our research, we can’t be fooled. So we tell ourselves. But when it gets to be time to make a quick buck, everything goes out the window. Today, Tweeter Home Entertainment Group Inc.’s, the … Continue reading
Posted in Behavioral economics
Tagged behavioral economics, investing, Tweeter Home Entertainment Group Inc., Twitter IPO, TWTRQ
Comments Off on Tweeter (TWTRQ) Isn’t Twitter and the (Ir)rational Market