Monthly Archives: October 2013

Yes, Doc Searls, Direct Marketing *IS* Advertising

Doc Searls, one of the authors of the Cluetrain Mainfesto (excellent book), blew it yesterday in his blog post. In it, he writes of the need of “real” advertising to exorcise the influence of Direct Marketing. It’s direct response, you … Continue reading

Posted in Direct Response, Marketing, Rants | Tagged , , | 1 Comment

Tweeter (TWTRQ) Isn’t Twitter and the (Ir)rational Market

We’re smart, we’re rational, we do our research, we can’t be fooled. So we tell ourselves. But when it gets to be time to make a quick buck, everything goes out the window. Today, Tweeter Home Entertainment Group Inc.’s, the … Continue reading

Posted in Behavioral economics | Tagged , , , ,