Full circle: data cards for PMP and programmatic buys!

Emailed data cards for PMP and automated guaranteed "lists"

Emailed data cards for PMP and automated guaranteed “lists”

More proof that even programmatic media needs to be sold, and is not just bought.

I received an email from Kantar Media that looks just like the ads I used to see in DM News touting new-to-market files. The email contained data cards (see image at left) for eight different lists and brought me back 20 years. What’s old is new again!

I haven’t–yet–received the email promoting old-fashioned sucker lists. Of course when buying digital media, if you don’t see the sucker, pick up the mirror on your desk before you sign that I/O.

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