More proof that even programmatic media needs to be sold, and is not just bought.
I received an email from Kantar Media that looks just like the ads I used to see in DM News touting new-to-market files. The email contained data cards (see image at left) for eight different lists and brought me back 20 years. What’s old is new again!
I haven’t–yet–received the email promoting old-fashioned sucker lists. Of course when buying digital media, if you don’t see the sucker, pick up the mirror on your desk before you sign that I/O.