Monthly Archives: March 2015

When Nobody Cares About Your Brand…

…marketing gets easier. Wait, how can that be? As Bob Hoffman reminded us today and as I’ve been saying for years, nobody cares about the vast majority of the products or categories in which they buy. When you dismiss the … Continue reading

Posted in Branding, Communications, Marketing, Philosophy, Sales | Tagged , , , | Comments Off on When Nobody Cares About Your Brand…