Monthly Archives: February 2015

Big Data: Mostly Tail Numbers

If you fly regular routes, you’ll notice the same tail numbers around you. The same planes tend to fly the same routes, with changes mostly due to weather or maintenance. What does it usually mean when a particular tail number … Continue reading

Posted in Data, Tactics, Travel | Tagged , | 1 Comment

One Weird CRM Trick From Budget

I just updated my Budget account profile, which only took a few moments. Now, according to this email, it’s going to take Budget up to another three days to update my profile with them. I have no idea what the … Continue reading

Posted in Customer Care | Tagged , , , , ,

Social Media: How To Focus On The .02%

Before the next social media maniac wants you to invest large swaths of your marketing budget entering into “conversations” with customers and prospective customers, watch this video. Greet them at the door with a calculator and do a little math. Then, … Continue reading

Posted in Analysis, Branding, Marketing, Media | Tagged , , ,

Trident Gum: Paying Peanuts and Getting Monkeys?

Think your advertising copy is lousy? It could be worse. You could work for Mondelez. I was standing in line at Walmart–hoping that nobody I knew would notice me there–when I looked up and saw this POP display right over … Continue reading

Posted in Branding, Communications, Marketing, Rants | Tagged , , ,