Monthly Archives: May 2024

Building Marketing Tech Stacks? Forget Fast and Good; Look at Reliability and Schedule

Posted on Thursday, 23 May 2024 9:44 am by markpilip

The old engineering adage, “Good, Cheap, Fast. Pick any two,” is a familiar challenge. In reality, bosses often want all three, with “Cheap” meaning “Almost Free” and “Fast” meaning “Tomorrow.” Understanding the Cost/Reliability/Schedule model and its implications early on can help navigate trade-offs in building marketing technology systems. Continue reading →

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“They Changed Their Control, Right?”

Posted on Tuesday, 21 May 2024 9:57 am by markpilip

In the early 90s, the author meticulously managed direct mail campaigns, relying on personal expertise and detailed record-keeping. Identifying a sudden drop in performance, the author’s comprehensive knowledge of mailing lists enabled them to pinpoint the issue: a change in mailing format. This story highlights the value of hands-on campaign organization and insight, without relying on advanced technology. Find out more at the provided link. Continue reading →

Posted in Analysis, Direct Response, Marketing, Tactics | Tagged , , | Comments Off on “They Changed Their Control, Right?”