Category Archives: Analysis

They still publish phone books

Posted on Tuesday, 24 December 2013 8:07 am by markpilip

Yellowbook has a strange business model. It goes like this: you sell ads to companies that don’t fully realize the Internet has been invented, then chop down trees and pulp them into little books. Then, waste a lot of gas … Continue reading →

Posted in Analysis, Communications, Marketing | Tagged | 2 Comments

2012 in review

Posted on Sunday, 6 January 2013 1:19 pm by markpilip

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog. Here’s an excerpt: 600 people reached the top of Mt. Everest in 2012. This blog got about 11,000 views in 2012. If every person who reached the … Continue reading →

Posted in Analysis | Tagged , | Comments Off on 2012 in review

What Doctors Can Teach You About Dashboards

Posted on Thursday, 19 April 2012 5:00 am by chuckullan

I’m pleased that today’s guest post is from Chuck Ullan.  Chuck’s a fellow direct response marketing disciple and analytics ninja who provided me with much wise counsel when we worked together at AOL. He now runs his own analytics firm, … Continue reading →

Posted in Analysis, Data, Direct Response, Strategy | Tagged , , | Comments Off on What Doctors Can Teach You About Dashboards