Tag Archives: advertising

Yes, Doc Searls, Direct Marketing *IS* Advertising

Posted on Monday, 7 October 2013 12:20 pm by markpilip

Doc Searls, one of the authors of the Cluetrain Mainfesto (excellent book), blew it yesterday in his blog post. In it, he writes of the need of “real” advertising to exorcise the influence of Direct Marketing. It’s direct response, you … Continue reading →

Posted in Direct Response, Marketing, Rants | Tagged , , | 1 Comment

Not Offensive, Just Stupid

Posted on Monday, 6 February 2012 10:10 am by markpilip

Congratulations to the Giants for their Super Bowl win yesterday. I was also glad to enjoy an entertaining game that kept me interested until the last play. Less entertaining were the GoDaddy ads.  They’ve been a one-trick pony for years … Continue reading →

Posted in Branding | Tagged , | Comments Off on Not Offensive, Just Stupid