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Tag Archives: direct response
Ignore “Three Rights” At Your Campaign’s Peril
I believe in the old “40/40/20” rule of direct response marketing which states that 40% of the performance of a campaign is dependent on the the list, 40% on the offer, and 20% on everything else. You can also think of it as the “Three Rights” which you must do correctly to for successful digital performance marketing campaigns. Continue reading
Posted in Communications, Direct Response, Marketing, Philosophy, planning, Tactics
Tagged afterburner, analysis, debrief, digital marketing, digital media, direct response, performance marketing, rules of thumb
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Don’t Hire a Growth Hacker. Hire a Direct Response Marketer Instead.
I’ve had some conversations with clients and prospective clients who think they need a “growth hacker.” I finally did some reading on what a “growth hacker” does and I think Mark Macdonald’s article is one of the readable and rational … Continue reading
Posted in Direct Response, Marketing
Tagged direct response, growth hacking, silly Silicon Valley terminology
Comments Off on Don’t Hire a Growth Hacker. Hire a Direct Response Marketer Instead.
Yes, Doc Searls, Direct Marketing *IS* Advertising
Doc Searls, one of the authors of the Cluetrain Mainfesto (excellent book), blew it yesterday in his blog post. In it, he writes of the need of “real” advertising to exorcise the influence of Direct Marketing. It’s direct response, you … Continue reading
Posted in Direct Response, Marketing, Rants
Tagged advertising, direct marketing, direct response
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