markpilip
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.
Tag Archives: multichannel marketing
Whiffletrees and the OODA Loop
Sounds like a barbershop quartet and a fad from the 1950’s, doesn’t it? As I promised on Tuesday and finally got around to today, here’s the concept of using a whiffletree to manage your multichannel marketing. You might think that with … Continue reading
Posted in Analysis, Marketing, Organization, Tactics
Tagged analog, analysis, digital marketing, multichannel marketing, systems, whiffletree
6 Comments
Improve Your Multichannel Marketing With a Whiffletree
Some of the digital natives out there might think of us old direct mail guys as being in the buggy whip business. Fair enough. It may be hard to see what mail has to do with retargeting, programmatic media buying … Continue reading
Posted in Marketing, Organization
Tagged analog, conversion, DAC, digital, digital marketing, marketing automation, multichannel marketing, whiffletree, whippletree
1 Comment
PilipBlog 