Now I know why Tim Cook didn’t introduce the iPhone 5.
I believe that Steve Jobs, ever the thinker and ever the showman, is playing out his final and best script. And while doing so, he completes the smooth transition of Apple to Tim Cook.
Once we finish mourning Jobs, at some appropriate time, Cook appears from the shadow of Steve with “one more thing…”. The iPhone 5 raises the bar, the Cook age truly begins and Apple moves on.
Brilliant move by Steve. RIP. We won’t see another like him for some time.