Monthly Archives: February 2013

Don’t Let MBAs Mess With Bourbon

Posted on Monday, 18 February 2013 9:18 am by markpilip

I’m a fan of Maker’s Mark bourbon and usually drink the stuff mixed with Diet Coke, so I wasn’t terribly upset when I heard they were lowering the alcohol volume to 84 proof from 90. I’d never notice the difference. … Continue reading →

Posted in Branding, Communications, Marketing | Tagged , , , , , | Comments Off on Don’t Let MBAs Mess With Bourbon

What’s Your Reward?

Posted on Wednesday, 13 February 2013 8:59 am by markpilip

Citigroup posted fourth quarter 2012 results of $1.2 billion in net income, $0.38 per diluted share. This compared with net income of $956 million or $0.31 per diluted share in fourth quarter 2011. Congratulations to the hard-working Citi employees who … Continue reading →

Posted in Career, Organization, Philosophy | Tagged , , , | Comments Off on What’s Your Reward?