Daily Archives: Wednesday, 26 July 2017 10:05 am

Purple Cow – where’s the beef ?

Posted on Wednesday, 26 July 2017 10:05 am by markpilip

Originally posted on Marketing Science:
There is a small, nay large, industry that makes claims like: “consumer behaviour has changed radically” “marketing doesn’t work anymore” And yet then presents nothing more than a repackaging of the orthodoxy. For example, Seth…

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